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Because beauty should never come at the price of your health.

Titanium dioxide is often listed in the ingredients list on the product label when used in home, beauty and personal care products.

What Is Titanium Dioxide?
Titanium dioxide, also called titania, is an odorless white powder and naturally occurring mineral that is widely used as a pigment for its brightness and whitening effects on a variety of materials, such as paint, plastic, paper, cosmetics, sunscreens, toothpastes and foods.
It’s produced through the sulfate or chloride process, which both involve treating titanium ore with sulfuric or hydrochloric acid to produce titanium sulfate or titanium chloride. These materials are then further processed to remove impurities and produce titanium dioxide in its final form.
Food-grade titanium dioxide differs from what’s added to plastics and paints to enhance whiteness. However, there have been concerns about the environmental impact of titanium dioxide production and the potential health risks from exposure to its particles.
Although food-grade titanium dioxide must be 99 percent pure, there’s still a risk of it containing potential contaminants, such as mercury, lead and arsenic. Additionally, inhaling the mineral over time can possibly cause it to build up in your body, leading to adverse effects.
Uses

In a review published in 2022 in the journal Archives of Toxicology, researchers found that the ingestion of E171 is a “a definite health risk for consumers and their progeny.” After reviewing dozens of in vivo, ex vivo and in vitro studies on the toxicity of E171, the researchers wrote that two facts must be noted: “First, reprotoxicity studies show that animals of both sexes are impacted by the toxicity of these nanoparticles, underlining the importance of conducting in vivo studies using both male and female animals. Second, human exposure begins in utero via maternal-fetal transfer and continues after birth by breastfeeding. Children are then chronically re-exposed due to their food preferences. To be relevant to the human in vivo situation, experimental studies should therefore consider nanoparticle exposure with respect to the age or life period of the studied population.”

You see sometime ago, before they changed their warranty to exclude sunscreen damage, Bluescope Steel were getting countless warranty claims for peeling paint. All curiously shaped in fingerprint patterns around the edge of their metal sheets. This was a little perplexing & financially worrying for the bosses at Bluescope steel so they got some clever scientists to test the damaged roof sheets.

Developments in the paints & coatings industry and increase in plastic products are some of the major drivers of the global Lithopone market. It is used in paints and coating systems such as emulsion paints, as a partial replacement for Titanium Dioxide (TiO2) without loss of quality. The demand for white pigments in the plastic processing industry is projected to grow during the forecast period.

Background 

Food recalls:Some Jif peanut butter products recalled over salmonella outbreak concerns 

Lithopone B301, Lithopone B311 powder is widely used in coatings, printing ink, rubber, plastic industry, etc.

Introduction