In a study published in the journal Toxicology, researchers examined the effects of exposing human colon cancer cell line (HTC116) titanium dioxide food additives in vitro. “In the absence of cytotoxicity, E171 was accumulated in the cells after 24 hours of exposure, increasing granularity and reactive oxygen species, inducing alterations in the molecular pattern of nucleic acids and lipids, and causing nuclei enlargement, DNA damage and tubulin depolymerization,” the scientists wrote. Researchers removed the additive from the culture, then examined the results 48 hours later. They found, “The removal of E171 was unable to revert the alterations found after 24 h of exposure in colon cells. In conclusion, exposure to E171 causes alterations that cannot be reverted after 48 h if E171 is removed from colon cells.”
Avoiding exposure
While the anatase titanium dioxide market is robust, it faces challenges such as regulatory compliance and environmental concerns related to extraction and processing. Manufacturers are increasingly adopting sustainable practices, focusing on recycling materials and minimizing waste in production processes. Innovations in nanotechnology are also leading to the development of more efficient and eco-friendly synthesis methods that can further enhance the properties of anatase TiO2.

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What is an exposure route?
4. Cost-Effectiveness Purchasing titanium dioxide in wholesale quantities can lead to significant cost savings for tire manufacturers. By acquiring TiO2 in bulk, manufacturers can reduce production costs per unit, thereby improving their profit margins. Moreover, the durability and performance enhancements associated with TiO2 help reduce the frequency of tire replacements, further amplifying cost efficiency.
A 2012 study published in the journal Environmental Science & Technology noted that children are especially exposed to titanium dioxide because of the food that contains the food additive and is particularly marketed to children, including candy and cakes.


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In food, titanium dioxide has a few different uses. Most notably, its food-grade form is used as a colorant to enhance and brighten the color of white foods such as dairy products, candy, frosting, and the powder on donuts. For foods that are sensitive to UV light, titanium dioxide is used for food safety purposes to prevent spoilage and increase the shelf life of food.
In 2023, California and New York proposed banning several food additives that are banned in Europe but legal in the United States. Titanium dioxide was among the five proposed to be banned, but in September, the additive was removed from the list of additives from the California ban list.