Titanium is one of the most common metals on earth, but it does not occur naturally in this elemental form. TiO₂, also known as titanium (IV) oxide or titania, is the naturally occurring compound created when titanium reacts with the oxygen in the air. As an oxide, titanium is found in minerals in the earth’s crust. It is also found with other elements, including calcium and iron.

Food containing titanium dioxide that is lawfully placed on the EU market before 7 August 2022 may remain on the market until its date of minimum durability or its ‘use-by’ date has passed. Food produced or placed on the market after 7 August 2022 cannot contain titanium dioxide. The ban on the use of titanium dioxide is effective in each EU Member State, and in Northern Ireland. Some third countries, such as the United Kingdom (excluding Northern Ireland), continue to permit the use of titanium dioxide.

The main concern with nanoparticles is that they are so tiny that they are absorbed into the skin more than we want them (ideally sunscreen should remain on the surface of the skin). Once absorbed they might form unwanted complexes with proteins and they might promote the formation of evil free radicals. But do not panic, these are concerns under investigation. A 2009 review article about the safety of nanoparticles summarizes this, to date, in-vivo and in-vitro studies have not demonstrated percutaneous penetration of nanosized particles in titanium dioxide and zinc oxide sunscreens. The English translation is, so far it looks like sunscreens with nanoparticles do stay on the surface of the skin where they should be.  

Some consumer advocacy groups and health agencies — particularly, those at the Environmental Working Group — have been pushing federal officers at the Food and Drug Administration (FDA) to reconsider their existing rules on the additive, which is commonly found in processed snacks and sweets.

In food, titanium dioxide is often used as an artificial color additive. Tasha Stoiber, senior scientist at the consumer health nonprofit Environmental Working Group, says titanium dioxide can generally be thought of as a paint primer – it often goes on a hard-shelled candy like Skittles before the color is added to give it a uniform shine.

It's also used in sunscreens as a UV filtering ingredient, helping to protect a person's skin by blocking absorption the ultraviolet light that can cause sunburn and cancer.

The annual production capacity of high-grade rutile titanium dioxide has reached more than 400,000 tons. It is one of the largest TiO2 manufacturers in China at present. It has more than ten product brands of Taiohua, Jinxing and other brands, and its products are sold in more than 50 countries and regions around the world. It has long maintained the excellent performance of the second overall ranking in the domestic titanium dioxide industry.

Additionally, the construction sector benefits from MBR9668’s properties. Architectural coatings that incorporate this advanced titanium dioxide ensure enhanced resistance to UV degradation, meaning buildings can maintain their visual appeal and structural integrity longer than those using inferior materials. The superior performance against fungal and algal growth in exterior paints is another advantage, making MBR9668 an attractive option for developers concerned about the maintenance and lifespan of their structures.

As a food additive, titanium dioxide and its nanoparticles in particular have been associated with DNA damage and cell mutations, which in turn, have potential to cause cancer. When used as a food coloring, it is known as E171.