An inorganic chemical, titanium dioxide is used as a dye to help products achieve a certain appearance, including whitening a product. Some experts and publications have described it as being akin to a paint primer that's used before the color is added to food in order to give products a uniform shine. Its presence is common in many items beyond Skittles including coffee creamers, cake mixes, and chewing gum. It's also used for pigment and in cosmetics manufacturing.

Lithopone is produced by coprecipitation of barium sulfate and zinc sulfide. Most commonly coprecipitation is effected by combining equimolar amounts of zinc sulfate and barium sulfide:

How we’re exposed to an ingredient matters greatly in terms of our long-term health. 
  
Research shows that inhaling titanium dioxide particles in significant quantities over time can cause adverse health outcomes. Unless you work in an industrial setting, inhaling substantial amounts of titanium dioxide is highly unlikely. 

In food, titanium dioxide has a few different uses. Most notably, its food-grade form is used as a colorant to enhance and brighten the color of white foods such as dairy products, candy, frosting, and the powder on donuts. For foods that are sensitive to UV light, titanium dioxide is used for food safety purposes to prevent spoilage and increase the shelf life of food.

A steep decline in the prices of titanium dioxide was observed in the second half of 2022 as the erratic energy costs along with rising covid cases affected the market negatively. In addition to this, the decreased offtakes from paints and coating industries, weak economic growth, and strict restrictions imposed to deal with the resurgence of covid cases further aided the declining trajectory of titanium butoxide prices.

Moreover, sustainability is becoming increasingly important in manufacturing practices. Companies that prioritize environmentally-friendly processes and ethically sourced materials can enhance their brand image and meet the rising consumer demand for sustainable products. While cheap titanium dioxide manufacturers may offer lower prices, businesses should also evaluate their commitment to sustainable practices and social responsibility.

Opportunities

In India, purchasers took a wait-and-see strategy because of the concerns about an unpredictable demand pattern following the second wave of the pandemic around the end of September. Whereas in China, producers were heard operating at optimal rates even though export orders were low in July.